The Internet for businesses has evolved more than we could have imagined a decade ago. Every business, however big or small, today has a website. Add to it the number of sites that are owned and run by individuals, and you have a considerable number.
Minting money from a website is no more a novelty today. With the help of ample tools and tutorials that are available, one can easily start a website and monetize it using website ads.
The caveat is that it involves meticulous planning and a robust strategy, which is something that some website owners fail to pay attention to and lose money (and sleep) by not earning enough from the website – despite having good content and value to offer.
We recently happened to design a widely adopted learning website for one of our clients. India, being a multicultural and multi-diverse country, languages and dialects all vary from state to state and so the teaching medium also changes. Designing a multilingual educational website was a challenge. An additional challenge was to deliver the same typographical/font representation across all channels like a book, a website, and a mobile app, as it matters in education domain.
eCommerce is booming.
By 2021, the eCommerce revenues are projected to grow to USD 4.88 trillion. With 25% of the world’s population already shopping online, it is expected that by 2021, eCommerce will make up over 17% of the global retail sales.
It is abundantly clear the future of retail is digital. It is no surprise that small as well as large retailers are working on devising a strong eCommerce strategy for their business.
A website is more than just an online address for your brand or business. In today’s digital age, it is the key anchor to your growth, including your marketing strategies and credibility. Since it is the place to generate business leads, drive conversions and increase customer count, you need to give it more time and constantly work on it to drive more traffic. While many businesses rely heavily on SEO strategies for this, it alone is not enough to increase the (digital) footfall.
That said, here are some simple tactics that can help you grow your site visits and membership:
No marketing campaign is complete without having an effective landing page. The aim of the page is to attract the visitors’ attention and make them take the desired call-to-action. And marketers know this all too well.
48% of marketers build a new landing page for each marketing campaign. Also, companies with 10 to 15 landing pages increase leads by 55% whereas companies with 40 or more landing pages get 12X more leads than those with five or less!