Website is the front banner or the workshop where you show off your information so that people can stumble on your website for more natural reasons in the form of; keyword search or image search. The search engine is the best thing to invest in as they are the most popular channels to lure people to your webpage.
To get a good amount of traffic for your website, you will need to stay on top of the search engine ranking page. You can hire SEO experts to rank your website to gain maximum exposure, but converting those users to buy your product or service is another story.
In this blog, you will be learning some of the Top SEO tricks to rank your Joomla website on SERP.
Earlier, when the website was just starting to get popular, many disregarded the importance of SEO. But later, as Digital Experts realized its true potential, the business owners and CEOs understood that having an SEO-friendly website helps yield legit users and incur a higher conversion rate of visitors into customers.
There are many reasons for your website to be SEO optimized, but we are going to mention the Top benefits of Search Engine Optimization that is crucial for your business:
SEO is one of the largest sources of incoming site traffic, and it is the best tactic for inbound marketing. It brings quality traffic to your website by targeting specific demographics.
SEO helps your website sustain the online buzz by staying on top of the search engines. If you are particular about building your brand, then SEO can be one of the factors that will help you imprint your brand with your potential audience.
Paid marketing brings in only 15% of the website traffic, but it may not always be the best strategy for the long haul. On the other hand, SEO does not include paid ads, and in this way, you can save on your marketing expenses.
With the help of Google Analytics or any other website analytical tools, you can find out the behavior of your users, location, language, bounce rate, devices, and more. SEO tools help you customize your service or create a new strategy to get organic traffic to your website. Likewise, you can also leverage the Google Search Console to help you figure out the technical part of the SEO, such as checking out how your website interacts with Google search engine ranking or detect issues within your website.
Now, you must have understood how SEO plays a crucial role in increasing visitors to the webpage and also helps in building a solid marketing strategy for your website.
Let us learn in detail how you can optimize your Joomla website with the SEO tips mentioned below.
Content is the essential part of your website that drives traffic and engages your user to the site by giving them the necessary information. By delivering valuable content, your readers will start recognizing your content to be authentic, and with this, they will keep visiting your website.
You can mention specific targeted keywords in your content to attract relevant traffic.
To begin with SEO keyword targeting, you will first need to create content for your website. For that, you will need to choose the niche and the topic for your content. Once you have curated the content, you need to place the SEO keywords by keeping in mind the keyword density. Also, ensure that the keyword should have a high search volume with a low SEO score.
*Note: The best thing to do when you are doing keyword research, search for long-tail keywords as they will be specific and contain a head term.
2. Heading Tags:
HTML headings can help you structure your content for better readability and also increase your content SEO score.
The headings format includes one H1 as the Main Title of the page or post, and then according to the flow and paragraphs in your content, you can mark your headings from H2 to H6. By doing this, the website crawler can easily recognize the page structure and the flow.
In the case of Joomla, the titles in the Joomla website are set up as H2 by default. But you can go ahead and use H1 as the main title. You can search for Joomla extensions that help resolve Joomla website heading styles.
3. SEO URLs:
URLs that are easy to read and are short in length have a higher clickbait because it gives a straight insight into the website. You can adjust your Joomla website in the global configurations page and check for the SEO settings that will let you customize your URLs.
While optimizing your URL, make sure that it is keyword-rich and informative, even if it is not the same as the title.
4. Image Alt-Text:
Website crawlers cannot read the image, so they look for Alt-text that appears as a description on the image. You can also rank the image in the image section of the search engine to get more visitors. The other factor that can affect the website ranking is the image size. Images that load faster have a higher rate of clicks.
The new Joomla 4 comes with the lazy loading image feature to increase the website loading time and offer a seamless experience for visitors.
5. Meta Description:
Meta Description gives a short snippet of webpage content. The users can decide whether the blog is useful or not by looking at the snippet, or you can use it to create curiosity among readers.
*Note: Make sure that the length of the meta description should be between 150-160 characters.
6. Link building:
You can improve the rank of your website by linking your article to a high-domain authority website. While you are link-building, you have to make sure that your links are relevant.
7. Make your website user friendly:
Website UI/UX should impress users to attract them to keep hanging on to the website for a long time. Most people like responsive websites that resemble the current trend because people usually ignore websites that look old or outdated.
8. Avoid duplicate content:
In Joomla CMS, it can be possible that some of the content can appear on multiple web pages within the website. The website crawler can get confused because of the duplicate content and be unsure which URL is the right one to show in the search results. The solution for this problem is canonical URLs where you can direct the web crawler to index one particular URL and skip the other duplicate contents.
We have also seen site owners duplicate content by creating a “Latest News” category and creating duplicate content from the main topic/category. Avoid this practice and opt for the latest news module or a layout variation. We had noticed this happening on the website of UIDAI, and we have helped them improve the overall CMS usage to avoid duplicate content.
So we have pretty much covered the basics of SEO as to how you can increase the SEO score. At first, you may feel discouraged thinking about the amount of time it will require you to optimize your website. But the wait and effort are worth it because once it ranks on the first page of the search results, you will notice a large amount of traffic on your Joomla website.