Millennials are one of the most preferred demographics for several brands. What they do, how they react, and why do they take specific actions, influence a lot of advertising and product launch decisions made by brands. And this holds true for non-profits as well. The demographic is giving a new twist to charitable causes, and therefore, they need to be wooed in a completely different manner than other generations.
So, you have a fundraising strategy to raise money for a cause or an innovative idea. The next step is to market the idea, communicate your value, raise awareness, and draw support. To make your fundraising campaign successful, you should be able to connect with your audience, reward them for taking a favorable action, and make it easy for them to take action (and share it) – in short, make the campaign memorable.
