Communities are extremely valuable tools for marketers.
So much so that 77% of companies believe that an online community significantly improves brand exposure, awareness, and credibility!
The catch though is that the community sites should be fun and engaging for the target audience. Sample this - increasing engagement through communities can result in up to a 25% increase in revenue. Easier said than done; there are several steps that you need to take into consideration for building a highly engaged online community.