In a customer-empowered world, marketers need to capitalize on every opportunity to get noticed, build relationships, and earn the trust of customers.
The modern consumer needs more than just a product pitch when evaluating solutions and making purchasing decisions. Therefore, there’s a lot that marketing companies can gain from events. Through events, companies can showcase their products while offering customers a firsthand experience of their brand and personality.
According to a study, 95% of marketers agree that events provide attendees with a valuable opportunity to form in-person connections in an increasingly digital world.