Pay-per-click advertising is one of the most popular and effective tools for marketers. These ads allow marketers to precisely target their audience, create brand awareness, and interact with their consumers. The best part is that this is also one of the most cost-effective ways of advertising for brands.
With numerous social media platforms supporting advertising, it is no surprise that several brands and businesses, and even individuals are making a beeline for getting the word out there. For any website or app, ads are also the best option for monetization/earning revenues.
However, to garner the interest of advertisers, an advertising platform needs to offer advertisers more than one choice. That being said, here are the seven most common types of ads that your advertising solution needs to support:
Website ads are one of the most inexpensive types of ads which help advertisers reach more customers. Advertisers looking to advertise with a limited marketing budget, usually prefer this type of ad. Typically, these ads are relevant to the site content and can be personalized as well so that the site visitors are more inclined to take a call-to-action, (in this case, clicking on the ad). These ads can be displayed as text, image, video, or even interactive media format as well. If you are someone running a very successful blog or a website, you can activate these ads on your site.
Search ads can be used to show promoted search results. They work in close quarters with keyword targeting by taking into consideration “user intent” (what they want to do or purchase). Advertisers can bid on the keywords, and their ads will feature when people search for related products or services. These types of ads can work for almost any business. Moreover, they are also immune to ad-blockers, which further proves to be advantageous for advertisers.
Did you know? According to a report by Search Engine Land, 75% of people that click on ads say that search ads make it easier to find the information they're looking for.
Text ads are easy to customize and fit in almost anywhere on the websites. If you are someone running a popular website or a blog and have very little space on the site for running the ads, text ads are the best options. Even when there is a paucity of space, these ads can be included and enhance the revenue earning potential. These are often labeled as ads and therefore, viewers understand that the links are actually paid promotions.
Reports show that 49% of people click on text ads!
From static images to GIF animations, image or banner ads can take any brand or business to the next level. These ads are great for brand building, are economical, and can be highly targeted to reach the targeted audience. Moreover, these ads allow advertisers to flex their creative muscles. Video ads, on the other hand, can help them to increase the click-through rates, and allow real-time feedback and interaction. If they are not satisfied with either video or audio ads, they can also go for something called Combination ads where the ad uses both image and video. Advertising sites that allow such ads enjoy considerably higher click-through rates.
Pro Tip: Make your video ads less than 30 seconds, include captions, and have a compelling thumbnail image.
Some advertising solutions allow the admins to set up their Ads using Advertising Code from various sites, including Google AdSense. These run alongside the other ads on the site. These ads can be either pay-per-click, pay-per-lead, or pay-per sales. These are performance-based ads, and only when the visitors take certain call-to-action like purchasing the product from the page, the site owners get paid.
Email ad spending is estimated to be $350Million in 2019!
Email ads help advertisers reach directly to the inbox of the potential or existing customers. Advertisers can use this to send various offers and promotional material by email. The advertising can include a brochure, a sales letter, order form, and so on. These are measurable and highly targeted, which makes them an apt choice for several brands and businesses.
No list of ads can be complete without the mention of responsive ads. These ads are dynamic and can adapt to various screen sizes. This is what makes them a preferred choice for displaying ads that are device-agnostic.
Google’s AdSense program is one of the easiest ways to get the ads started on any site or blog. However, website owners are looking for alternatives as the payout is minimal.
If you are looking for an advertising solution that offers you the latest innovations in online advertising along with the best of Joomla, SocialAds is the perfect match. You can use the solution to avail a wide range of features and functionalities, which include but are not limited to – a super intuitive Ad designer, flexible targeting options, and quick checkout flow. That apart, it also lets you set up Google Ads. So while you establish your own advertising options, you can continue earning through Google!
All in all, it will provide you the best experience for advertising on any site. For more details about this solution, get in touch with us. We’ll be happy to be of assistance.