eCommerce Trends to Look Forward to in 2020

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The eCommerce sphere is growing by leaps and bounds, with consumers making more purchases online than ever. 

From fashion brands to household goods, multiple eCommerce stores are giving stiff competition to each other. This is why brands need to constantly keep up with the latest trends and innovate to get ahead of the curve

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Why Am I Not Earning Enough from My Website Ads?

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Minting money from a website is no more a novelty today. With the help of ample tools and tutorials that are available, one can easily start a website and monetize it using website ads. 

The caveat is that it involves meticulous planning and a robust strategy, which is something that some website owners fail to pay attention to and lose money (and sleep) by not earning enough from the website – despite having good content and value to offer. 

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Event Marketing Strategies and Best Practices

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In a customer-empowered world, marketers need to capitalize on every opportunity to get noticed, build relationships, and earn the trust of customers. 

The modern consumer needs more than just a product pitch when evaluating solutions and making purchasing decisions. Therefore, there’s a lot that marketing companies can gain from events. Through events, companies can showcase their products while offering customers a firsthand experience of their brand and personality.

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The 7-Step Secret Recipe for an Awesome Blog post

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Here’s the thing with blogging. Everyone wants to do it, but not many know how to do it in the best way possible. Internet is already abuzz with numerous blogging platforms, advice, tips, tricks, hacks and the likes to get rookie bloggers in the same league as pro-bloggers. 

In this scenario, they have no idea which is the best advice or what should they do in order to take their blog posts from Nay to Yay. Sounds like a problem you have got? Fret not, as we have the secret sauce with us. 

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How to Get Millennials to Contribute to Your Fundraising Campaign?

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Millennials are one of the most preferred demographics for several brands. What they do, how they react, and why do they take specific actions, influence a lot of advertising and product launch decisions made by brands. And this holds true for non-profits as well. The demographic is giving a new twist to charitable causes, and therefore, they need to be wooed in a completely different manner than other generations. 

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How to Evaluate the Shopping Cart for Your eCommerce Site?

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As the eCommerce rage continues, it’s natural for you to want to start a site of your own. 

Of the myriad aspects that you need to take into consideration – including what platform to build your solution on, what features to choose, what products to offer, and more, there is also the pressing decision of what shopping cart software to use. Given that your shopping cart will be with you for years to come, its capabilities (or the lack of it) will either make you (and your customers) extremely happy or completely miserable. 

When you set to look for a shopping cart vendor, you’ll find hundreds of them claiming their solution is the best one for you. But how can you really tell? How do you figure out which one best fits the bill? What features should you look for? How do you ensure you make the right educated decision? Here’s how! 

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How to Successfully Monetize Your Website or Blog?

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Making money from a website or a blog has turned into a successful endeavor for many.

Are you inspired by the long string of names who have made a mark by earning huge revenues using their sites? Do you want to follow suit? Then you’ve arrived at the right place. 

Every site follows different tactics, and it can get a bit overwhelming when you try to implement those for your site. But worry not, as we have got you covered with some of the best methods that can help you. 

Take your pick based on what works best for your website and get the cash registers ringing. 

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7 Reasons Why Your eCommerce Site Could Fail

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eCommerce is booming. 

By 2021, the eCommerce revenues are projected to grow to USD 4.88 trillion. With 25% of the world’s population already shopping online, it is expected that by 2021, eCommerce will make up over 17% of the global retail sales. 

It is abundantly clear the future of retail is digital. It is no surprise that small as well as large retailers are working on devising a strong eCommerce strategy for their business.

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When is Joomla right for you?

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As the world goes digital, content management system (CMS) vendors are having a field day. 

According to reports, the global CMS market will reach a staggering $123.5 billion by 2026. Today, for the digital organization, there are more CMS options to choose from - all of them with powerful features, stunning UI, intuitive search, and seamless management capabilities. With the vast array of platforms available in the market today, choosing the one that’s best for your needs can seem like a daunting task. 

But, for organizations looking to drive value, Joomla is a popular choice for CMS. It is easy to understand and manage, offers a vast pool of expert tutorials, has an active online forum, offers more than 7000 extensions, and has an evolving community that is always happy to help. 

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Want to Grow Your Site Visits and Membership? Follow These Proven Tricks

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A website is more than just an online address for your brand or business. In today’s digital age, it is the key anchor to your growth, including your marketing strategies and credibility. Since it is the place to generate business leads, drive conversions and increase customer count, you need to give it more time and constantly work on it to drive more traffic. While many businesses rely heavily on SEO strategies for this, it alone is not enough to increase the (digital) footfall. 

That said, here are some simple tactics that can help you grow your site visits and membership:

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10 Simple Tips to Build a Highly Engaged Online Community

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Communities are extremely valuable tools for marketers. 

So much so that 77% of companies believe that an online community significantly improves brand exposure, awareness, and credibility!

The catch though is that the community sites should be fun and engaging for the target audience. Sample this - increasing engagement through communities can result in up to a 25% increase in revenue. Easier said than done; there are several steps that you need to take into consideration for building a highly engaged online community. 

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Simple Tips to Design Landing Pages that Convert

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No marketing campaign is complete without having an effective landing page. The aim of the page is to attract the visitors’ attention and make them take the desired call-to-action. And marketers know this all too well. 

48% of marketers build a new landing page for each marketing campaign. Also, companies with 10 to 15 landing pages increase leads by 55% whereas companies with 40 or more landing pages get 12X more leads than those with five or less!

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Is your donations and fundraising solution marketing-friendly?

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So, you have a fundraising strategy to raise money for a cause or an innovative idea. The next step is to market the idea, communicate your value, raise awareness, and draw support. To make your fundraising campaign successful, you should be able to connect with your audience, reward them for taking a favorable action, and make it easy for them to take action (and share it) – in short, make the campaign memorable.

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5 considerations while selecting a shopping cart for your eCommerce site

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There are several eCommerce platforms that sell multiple products. Some of these are well-known (Amazon anyone?), while others are obscure. Irrespective of the size and scale of these sites, customers or online shoppers have one primary expectation. And that is to have an effortless checkout process.

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7 Types of Ads That Your Advertising Solution Should Support

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Pay-per-click advertising is one of the most popular and effective tools for marketers. These ads allow marketers to precisely target their audience, create brand awareness, and interact with their consumers. The best part is that this is also one of the most cost-effective ways of advertising for brands.

With numerous social media platforms supporting advertising, it is no surprise that several brands and businesses, and even individuals are making a beeline for getting the word out there.

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