Here are the steps which you must follow in order have SocialAds running in full swing.
1) If you need Geo Targeting, then you need to place the Maxmind's dat file at the your site. Please refer this docs "" for doing it.
2) Enable the zone you need from backend SocialAds->Manage Zones. To know more about Zones refer this docs "".
3) SocialAds module should be published and the zone which you need to show in it should be selected in the module parameters. Ads created for that zone will be shown in the module. To know about module refer this docs "".
4) Create Menus for SocialAds view Create Ad and Manage Ads. refer this docs "".